Social Media


Why use social media?

In case you’re wondering whether social media could be useful for your chapter, the verdict is yes: social media is a great way to drive repeat visitors to your website. Social media is not a fad.. it is here to stay.

Whether or not you’re just starting out, this guide will help you sort out what is needed to get your chapter moving, and if you implement the steps outlined here, you should be able to see a positive change within a short period of time.

Social media has changed the way people connect, discover, share information – but you already know this so let’s get to the good stuff. Here’s what you need to know:

Social media  

this is the technology people use to connect, share ideas and experiences. Businesses tap into this infrastructure to connect with customers and grow their brands.

 Social networks  such as Twitter, Facebook, LinkedIn, etc.; these are the places where social interaction take place.

 Social media marketing  using this technology to build relationships that build awareness, customer trust and of course, repeat business.

Any of this make sense? It should, because social media is basically just word-of-mouth powered by technology. Over 75% of people are highly likely to share content they like online with their friends, family or coworkers; and 49% do this on a weekly basis.

You can use social media to do the following:

I. Promote the name of your chapter
II. Tell people about what you offer
III. Find out what people think about your chapter
IV. Attract new visitors and members
V. Build stronger relationships with existing members

What are the advantages of social media to your chapter?

There are a myriad of advantages to using social media. These include:

  • Broader reach – you’re able to reach millions of people through a single popular social media platform.
  • Localized, targeted marketing – it’s essential to target your local are and people who are interested in aviation specifically in order for the message to have its intended effect; and social media facilitates this.
  • Low-to-zero cost – majority of popular platforms are free to use, and the ones that cost money won’t stretch your budget thin.
  • Quick and simple setup – It only takes a short time to set up and account and post information- and anyone can do it.
  • Personalized communication – social media allows you to send personalized messages to visitors and members and help them with common questions they have about soaring.


Key networks

The platforms we suggest are:

1. Facebook – a website that allows you to have conversations with your visitors and post photos, videos and news about new events or happenings.

2. Twitter – a micro-blogging website that you can use to send and receive short messages as well as post photos.

3. Youtube – the most popular video hosting website. This should be used when posting soaring videos and the videos should be linked to other social media networks. TIP: Upload your vidoes also in facebook, don’t use a link to YouTube there.

4. Instagram – a mobile app that allows users to take pictures and videos and share them online with followers.

If you’re not entirely familiar with social media and don’t know how you could use it to grow your chapter, you can checkout the other tabs on specific social media networks for details on how to get started.



How to use Instagram


how to setup a facebook community fan page


How to use twitter


How to setup youtube channel

Social Media Pages

how to setup a facebook community fan page